garanten.profilefinding the ideal linein concept, design, realisation

equipped from earliest age with a soft spot for racing and cars and a niki lauda poster due to niki lauda's success in the f1 ferrari, nicole simon, owner of garanten decided to become a racing driver.since that was slightly utopian at that time, she later chose the most similar profession – and turned towards that of a designer. you wonder? what designers and racers have in common: they can drive for different teams on different brands and do their best to position the team well and lead it to success. rapid reaction is required; time and the proper strategy play a big role. and not only in the short term, but during the whole conception and design process – and they should have the entire season in mind. so garanten looks at each project individually and yet holistically to find the ideal line for it. not just the specific project, but always your company and its visual communication as the whole issue. as a matter of fact, garanten offers many years of experience in full service – from conception to realisation in print and digital media. or on the race track. by the way – the niki lauda poster still exists.also on this website.

equipped from earliest age with a soft spot for racing and cars and a niki lauda poster due to niki lauda's success in the f1 ferrari, nicole simon, owner of garanten decided to become a racing driver.since that was slightly utopian at that time, she later chose the most similar profession – and turned towards that of a designer.

you wonder? what designers and racers have in common: they can drive for different teams on different brands and do their best to position the team well and lead it to success. rapid reaction is required; time and the proper strategy play a big role. and not only in the short term, but during the whole conception and design process – and they should have the entire season in mind. so garanten looks at each project individually and yet holistically to find the ideal line for it. not just the specific project, but always your company and its visual communication as the whole issue. as a matter of fact, garanten offers many years of experience in full service – from conception to realisation in print and digital media. or on the race track. by the way – the niki lauda poster still exists.also on this website.

»anything that gets your blood racing is probably worth doing.«

HUNTER S. THOMPSON